A personalized map to discover your city

ROLE :

UX+UI DESIGN

 

DATE:

12 weeks

from january to april

2021

Locals are not really familiar with the city they live in because they usually focus on their neighborhood or where their social interactions are and this is especially true in large cities. Perhaps you already felt the same? My goal with this project is to help people not to neglect their city by showing them that there are beautiful places to discover around their home. That the journey does not depend on how far you go, but by the experiences and the prism with which you look at the things that surround you.

With this idea in mind, Prism is an app that helps inhabitants and newcomers more efficiently discover their city with a personalized map showing gems to explore around culture, heritage and environment.

The high levels goals are to :

01. Help users curate their own information

02. Facilitate the discovery of new places

03. Give users a sense of their progress

- HYPOTHESIS

If we provide a map with hidden gems, personalized according to their interests, then we will allow them to better discover their city and truly feel like a local. In order to validate the hypothesis, I have gathered desk research and qualitative user reasearch.

- EMPATHIZE WITH THE USER

The goals were to understand the user pain points when looking for places to discover around their home and what it means for them to feel like a local. I made 1:1 interviews and used the 5Y Method with 8 people aged between 20 and 50 years old living in urban and rural areas.

- CORE USER NEEDS

01. Find what’s right for me

With a myriad of information available online, they need to easily find what they are looking so they can make choices quickly. Personalization is key for them.

02. Learn new things

Staying active in a playful way, learning new things for their personal culture and airing their mind are the main reasons why they look for places to discover.

03. Share with others

Social links and the possibility to share experience or learn from others is an important feature as well.

- DEFINE THE PROBLEM

Following the 1:1 interviews, I synthesized the findings and was able to create a persona : a millennial woman living in a city of more than 10.000 inhabitants who wants to escape her daily routine as often as possible to clear her mind and stay active by walking or running while learning new things for her personal culture.

- PAIN POINTS

01. She spends too much time finding ideas from multiple sources.

02. The suggestions she finds are usually the same (tourist places…) and do not match her interests.

03. She wants to save time planning her trips.

- COMPETITIVE RESEARCH

There are many competing applications in the field of travel, whether it’s local or more broadly international tourism. With generic applications or answering a more specific problem. However, the local or even hyperlocal side often seems to be forgotten and not put forward.

- IDEATE

What if you could create a profile with your location and main interests ? Find personalized suggestions that correspond to you, with practical information.

Save your favorite places for later, or create your own itineraries to explore now. Alone or with others. Maybe friends or family ?

Discover and learn new things in a ludic way and see your progress over time with a scalable map and personal statistics.

- PROTOTYPE

In order to validate my hypothesis I chose to perform a remote moderated qualitative usability test using Zoom. I wanted to see if users were able to use the main features in a simple and intuitive way. I did two iterations because the results of the first one revealed gaps that I needed to solve.

- TEST

During the first iteration, users had :

 

01. Difficulties to create an itinerary 

Users clicked on the « Itinerary » button in the navigation bar, but it took them to the list of itineraries. The button to create a route was located in each collection. It was not visible enough and too far in the flow. So I simplified the flow by adding the button directly on the map.

 

Actions : Put an icon directly on the map to create an itinerary. Remove the button from the navbar.

 

02. Difficulties to collect a gem 

The feature was not available directly from the map but on the gem screen and on the city guide screen. Users were lost and did not understand what was the purpose of collecting a gem.

 

Actions : Remove the button from the gem screen and make it visible directly on the map when clicking on a gem.

 

Gems are now collected automatically thanks to geolocation on the city guide screen when the user is outside.

I added the profile screen before showing the map, right after the onboarding screens, to explain the importance of collecting gems to see personal statistics evolve over time.

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